So after purchasing 107 - see review here - I regretted not picking up 110 so made a stop to Superdrug the other day to nab that!
110 (still hate that there are no names!) is a beautiful red with a slight orange tone - oh yes my favourite kinda of tone! As a matte, again this isn't too drying (but a little more than 107) and glides on while still moisturising a touch. The colour is gorgeous and fit's nicely in my little red/orange lipstick stash haha (I can never have too many). This colour sticks around for awhile but I found the stain it leaves is a little patchy so I would re-apply more often.
Have you picked up anything from this range yet?